Salesforce effectiveness

We enable global and local equipment finance companies to deliver their transformation and change management initiatives.


Salesforce effectiveness


Customers have high expectations. They demand and expect services to be customised for them and they expect a great customer experience. The effectiveness of your sales force will depend on how you respond to these challenges to deliver a valuable service to your customers.

Challenges are coming from other places too: the emergence of new channels to market, digitalisation, new ways of financing assets, demands for greater transparency over commissions, to name just a few.

Richmond’s 4-step evaluation model has been used successfully by our clients to help improve their sales force effectiveness and respond to these challenges.


Further information

To view or download any of product sheets or articles, including that for Salesforce Effectiveness, please use our quick and easy Login or Register your account

You can view all our downloadable documents here.

Working with Richmond

Equipment finance expertise

Deep understanding of equipment finance and leasing


Delivering projects in Europe, the Americas and Asia

Practical and pragmatic

Experienced, knowledgeable, safe

Our clients

We are proud of our established track record of delivering projects for our clients as their trusted partner